We are pleased to announce that on Day 1 of Food World Summit 2018, delegates will have an exclusive opportunity to attend a tour of the Heineken factory in Zoeterwoude. The Zoeterwoude factory is the biggest and most modern brewery of Western-Europe, and the tour will offer a complete and elaborate insight about the process and production. There are only 80 places on the factory tour, and they will be allocated on a first-come, first-served basis.
The history of Amsterdam is intimately connected with water. Its 165 canals were created over the centuries to stimulate trade and transport and reclaim land to expand the city. They continue define the city’s landscape and in 2010 Amsterdam's canal ring was recognised as a UNESCO world heritage site. In this relaxing end to the day, network with your fellow attendees over drinks and canapes as we cruise the city’s historical centre by boat.
Swanson Health was family-founded in 1969 as a catalog-based vitamin and supplement company looking to bring health and wellness to people around the world. Nearly 50 years later, Swanson is a top online and catalog marketer of healthy living products, selling both Swanson Health and third-party brands, yet the opportunity remained to attract new customers.
This session will take you through a case-study of how Swanson transformed their approach to new product development, combining data analytics, health and ingredient trends, and technology processes. The ultimately helped overcome barriers and challenges to successfully launch a line of synthetic- and yeast-free real food vitamins and supplements to meet the wants of today’s health and wellness customers.
When we sip a drink, what do we really taste? What makes us decide one product is healthier than another? What makes us price conscious one moment and brand conscious the next? What do we need to put in our labels to attract a range of personality types? In the saturated global food market, the depth of answers you have to these psychological questions is the key to overcoming your competition.
Consumer’s make hundreds of choices a day, and contrary to the view point that these decisions are banal or insignificant, science shows that these decisions are as individually profound in structure as their cumulative impact is on our quality of life.
The story of the world’s most iconic food brands, be they market leaders or disruptors is so much deeper than the ingredients they use or the packaging they print. A consumer’s experience of a food brand is an intricate web of perception, identity, experience and expectation. Successful producers take all these elements and synthesise them into a coherent brand story which resonates with their audience and creates a loyal customer base.
Recent breakthroughs in cognitive mapping and digital psychometrics are allowing brands to gain an intricate psychological understanding of millions of consumers on an individual basis. This understanding allows new brands, products and marketing messages to be created with increased certainty of success.