CO-RO’s Innovation Adventure!

13:45 - 14:20

  • How we are transforming from a successful trading company to an even more successful branded FMCG company
  • How we see brands
  • What blocks innovation and what are we doing about it?
  • How are we going to transform our environment to facilitate an innovation habitat?
  • Topics included are, difficult people, messiness, the importance of the PMO, ExCom you get what ask for, the innovators dilemma and avoiding the horse’s arse

Lee Richard Taylor, EVP, Global Innovation, CO-RO A/S