They Came for the Packaging, they Stayed for the Flavour

14:35 - 15:10

  • First purchases are mainly influenced by extrinsic factors
  • Repeat purchases take place because the consumer is satisfied by the food or drink experience
  • 84% of consumers say flavour is their top driver for product purchase
  • We researched how true this is, the impact of flavour on sales, and what to take into consideration for flavour selection

Pascal-Xavier Van de Goor, Marketing Lead, Foodpairing