Reinventing the Instant Noodle Sector for Health-Conscious Convenience

09:25 - 10:00

  • Damien's inspirational story - from idea to realisation
  • Product development and reinventing the instant noodles category
  • Why not supermarket first? - different routes to market
  • Innovative delivery though digital vending machines - Noodle Kiosks
  • Growing from start-up to scale-up - seeking investments, clients and partners

Damien Lee, Founder & CEO, Mr Lee’s Pure Foods Co