The Servitization of Manufacturing Inside Big Organisations: the CucinaBarilla Case Study

10:05 - 10:40

  • The reason why for disruptive innovation
  • New consumer needs require new business models
  • Business process outsourcing as key to disruptive innovation
  • Big companies and start-ups: insights from different worlds

Matteo Gori, Managing Director, CucinaBarilla, Barilla