AI and Insight - How Innovation in Methodology is Driving a Higher Standard of Product Innovation

16:30 - 17:05

  • According to Nielsen 3 out of 4 CPG product launches fail within a year.
  • AI applied to Social data offers brands an unprecedented opportunity to understand consumer trends and mathematically predict what’s next
  • With lessons from the field, find out how PepsiCo, Danone and McDonald’s are using this capability to act at speed and improve the quality of their innovation programmes