From Concept to Commercialisation: How can you Streamline the Innovation Process?

16:35 - 17:10


  • How can you translate design ideas and principles into viable and successful product launches?
  • What are the key factors in optimising the chances of a breakthrough first-time product launch without sacrificing time, investment and resources?
  • What have the past few years shown us in terms of new product launches and the unparalleled success of new innovative food companies with smaller R&D and Innovation teams and capabilities?
  • What are the key factors to decide to avoid falling into the pitfall of the dreaded 80% fail rate of first time product launches across the food industry?