How can Consumer Insights be Translated into a Successful Product Launch?

13 May 2019 17:10 - 17:55

  • What are the most effective methods of defining valuable consumer insights?
  • How do you incorporate these findings into your finished product?
  • What can the food industry learn from other industries when it comes to consumer research?
  • What are the biggest challenges of aligning your product with the shifting consumer demand?

Halak Parikh, Head of CoE Technical Insights, Britvic Soft Drinks Ltd

Heidi Jungar, Customer Insight Director, K Group

Leif Sjöblom, Country Manager, Löfbergs Lila AB

Tim Finnigan, Chief Scientific Adviser, Quorn Foods