How to Set Up a Company Within a Company and Launch in 12 months?

10:05 - 10:40

  • The burning platform for change
  • Solving real problems for people and the world
  • Using an unconventional eco-system of internal and external partners to deliver rapid in market learning
  • Stop paying consumers to have a point of view on what they might do in the future, instead learn based on real behaviors in natural environments

Emanuel Gävert, Inventor - SnackFutures, Mondelēz International