Never Miss a Trend Again by Adopting an AI-Led Approach

16:30 - 17:05

  • Brands need a different approach to detect and action new category trends faster to keep pace with smaller, nimbler enterprises
  • AI applied to social data equips brands with accurate and timely information by objectively ranking and predicting upcoming consumer trends, earlier
  • Find out how companies such as PepsiCo, Danone and McDonald’s are using it to transform their Insights capability and get to market first

Richard Maryniak, Global Chief Insight & Innovation Officer, Black Swan Data