The Hybrid Consumers Shape the Future of the Food Store

11:30 - 12:05

Consumers today are both rational and irrational, conscious of both price and quality, ecological and pleasure-seeking - all at the same time. This and the continuously growing amount of products on the shelves, shape the way consumers shop. The future of grocery shopping is becoming harder and harder to predict.

As our customers will not come to our stores to wander around the aisles, all technological solutions that can make shopping easier will be utilised, leaving room for the customers to get inspired. People’s personal goals and values will increasingly influence shopping decisions.

Heidi Jungar, Customer Insight Director, K Group