Towards Circular Propositions; Insights in Consumer Perceptions and Behaviour

10:05 - 10:40

Understanding consumers with regard to circular economy:

  • Consumers perceptions and behaviours towards circular economy
  • How to involve consumers in changing towards circular food products innovations

Learnings:
  • Insights in consumer perceptions of bio-based products and packaging
  • Insights in consumer behaviour with regard to some food related circular initiatives
  • Insights from target groups studies about health and sustainability
  • Introduction to food system approach and circular food product design
  • Applications and recommendations based on circular food product design

Siet Sijtsema, Consumer Researcher Food and Innovation, Wageningen University and Research