Vaasan Ltd Challenge in 2016: The Oat Success Story

15:55 - 16:30



  • Drivers behind the strong Oat bread trend in Finland
  • Consumer studies to clarify the drivers behind oat bread purchase
  • Intensive portfolio plan, built to support company’s oat mission, covering both taste and healthiness
  • Marketing communication plan to tackle the confusion around Oat bread
  • Innovative product development behind the success
  • 2018, Great business results: Net sales of Vaasan Oat portion breads increased +47% vs 2016
  • Summary: Key success factors of the Vaasan Oat story

Maija Kauppi, Head of Product Development, Vaasan Ltd