Brand Disruptors and New Business Models in Food and Nutrition

12:20 - 12:55



The world’s biggest brands are under siege from an army of insurgents. Aided by technology and the unprecedented rise of social media, small, nimble brands are rewriting the growth playbook, challenging packaged food’s longstanding strongholds. This presentation will provides a framework through which to evaluate disruption in food and drinks, and considers some of the contemporary insurgent brands and business models that help them success. It also discusses some of the strategies that “Big Food” could pursue in order to better fend off the competition from their insurgent counterparts.

Pinar Hosafci, Industry Manager - Food and Nutrition, Euromonitor International