Consumer Insights and Circular Food Design – Examples and Explanations

10 November 2020 12:05 - 12:35

  • What is circular food design?
  • Learnings of applications of consumer research in circular innovations
  • Consumer insights about perceived benefits and barriers of product and production
  • Examples from food waste, vertical farming, Nord sea fish, several circular innovations

Siet Sijtsema, Senior Researcher, Consumer Behaviour and Food Innovation, Wageningen University & Research