Löfbergs Cold Servings – the Development of a Cold Coffee Concept for the Foodservice Industry

11 November 2020 12:20 - 12:50

The Löfbergs Cold Servings concept is going beyond the raw-material-product.

It is a trully holistic approach where all the parts ”cooperate”. The result is great tasting and served cold coffee beverages - an enjoyment for the guests!”

How did Löfbergs go about to develop its cold servings concept, what are the bits and pieces and what is the outcome for the foodservice operator as well as the guests.

A coffee concept for the future! – COLD!

Leif Sjöblom, Country Manager, Business Development OOH, Löfbergs Lila AB