Learning from the Entrepreneurial and Start-Up Culture: Innovate Faster or Stand to be Disrupted

18 October 2021 16:40 - 17:25

  • What have the past few years shown us in terms of new product launches and the great success of many new, innovative food companies with smaller R&D and Innovation teams and capabilities?
  • What are the key factors to accelerating your NPD without falling into the pitfall of the dreaded 80% fail rate of first-time product launches across the food industry?
  • How do you discover and define potential new innovative products?
  • How can R&D, Innovation, Marketing and all other teams work more cohesively during the NPD process?

Dan Howell, Director of R&D Columbus Craft Meats, Hormel Foods

Jörn Gutowski, Founder, TRY Foods

Liliana Caimacan, Professor of Marketing & Innovation | Head of Innovation, Hult International Business School | Tata Consumer Products

Kasia Bigda, Marketing & Communications Director, Mr Lee's Noodles