Reinventing the Instant Foods Sector

18 October 2021 13:35 - 14:05

  • Damien's inspirational story - from idea to realisation
  • Product development and reinventing the instant noodles category
  • Why not supermarkets first? - different routes to market / noodle Kiosks
  • Transition from a startup to a scaleup - global growth
  • New innovative products launch: congees and porridges

Kasia Bigda, Marketing & Communications Director, Mr Lee's Noodles