Gen Z is the generation born between 1995-2005. They are a global native generation with no understanding of life without internet nor social media.
K envisioned the future of consumption together with gen z. We noticed four major areas of development: technology will keep on blending into everything, physical experiences are more rare and people will want to stick to them, boredom is not tolerated and decision making is highly collective.
In this presentation Heidi will introduce the 3 biggest phenomena that will affect the future of consumption in Finland.