Brand Identity in the Wine Industry

19 October 2021 14:10 - 14:40

  • Marketing in the wine industry: the importance of brand identity
  • Case study: Puglia, from the “the cellar of Europe” to the next big thing?
  • Case study: The road to success of an Italian rosé, Calafuria

Vito Palumbo, Brand Manager, Tormaresca (Marchesi Antinori)