From Local Icon to Global Product: Crispbread…Explained!

19 October 2021 15:35 - 16:05

  • What is crispbread?
  • Why is it so popular in Sweden and what are its main characteristics?
  • In this presentation, we’ll go through an analysis of the path that led crispbread to go from a local icon to a global product

Alessio D'Urso, Director of Product Development, Barilla