Future-Proofing and Operationalisation of Innovation in the New Normal

19 October 2021 11:30 - 12:00

The complex nature of innovation requires the development of adaptive systems as well as agility in operationalizing the processes to achieve growth objectives that drive market disruption.

  • Creating new disruptive value networks
  • Reframing future value-based objectives specifically around consumer behaviour
  • Examining how big companies seek to create innovative business models that are both adaptive and resilient
  • Developing partnerships can drive faster growth
  • Communicating and connecting with the consumer to create great new age experiences

Liliana Caimacan, Professor of Marketing & Innovation | Head of Innovation, Hult International Business School | Tata Consumer Products

Prof. Daniel Rukare, Professor of Practice, Hult International Business School