Winning with Innovation during COVID-19

19 October 2021 09:35 - 10:05

Set in Germany. A booming gin market, where Bombay plays a strong role, leading in brand equity, leading marketshare, and growing double digit.
As uncertain times set in, consumers flocked to retail, seeking refuge in trusted brands.
Yet, within a exploratory category, the seeked for inspiration and variation.
Playing into the discovery trend and ‘safe exploration’ Bombay answered on trends in a winning occasion of ‘casual gatherings at home’.
As we’ve launched Bombay Bramble, we beat all expectations and targets, and become a top innovation of 2020.

Tjalling Simoons, Regional Brand Director, Bacardi